A product review website template, and a website review template for your own customers' reviews, must both keep the reviewer and the disclosure

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A product review website earns money by recommending things, usually through affiliate links, and that puts it under two sets of rules at once: the rule on consumer reviews and testimonials, which bans fake and undisclosed reviews, and the endorsement guides, which require a paid link to be disclosed. A product review website template that is a comparison layout with star ratings gives you the look and none of the compliance. A website review template, meaning a page on a business's own site that shows its customers' reviews, has the same duty in a smaller frame. This page sets out what each needs, the record behind every review, and how to cost the build.

The comparison layout and the disclosure

A product review site is organised by comparison: several products on one page with the same attributes side by side, a verdict, and a link to buy. The federal endorsement guides require that a link the site is paid for is disclosed clearly and close to the link, not in a footer nobody reads. That disclosure is part of the template, placed at the top of every page that carries a paid link and beside the button. A template that leaves it to the writer to remember will have pages without it.

The review record: who, when, and what was given

Every review, whether written by the site's own reviewer or submitted by a customer, needs a record: who wrote it, when, whether they received the product free or were paid, and the text as published. The consumer reviews rule bans reviews by people who did not use the product, reviews by insiders without disclosure, and buying or suppressing reviews, and a site that cannot show who wrote a review cannot defend it. That record is the database behind the template, and it is the difference between a review site and a page of assertions.

Your own customers' reviews, and the cost

A website review template for a business's own site collects reviews from customers, shows them with the reviewer's name and date, and never invents or filters them by rating. It needs a submission form, moderation for abuse rather than for negativity, and a way to mark verified purchases. On the website cost calculator, either site's pages are ordinary; the feature line is the review record with its submission, moderation and verification, and on a product review site, the comparison tables and the affiliate link management. The content line is the reviews themselves, which on a product site is the whole business.

Questions people ask about product review website template

Do I have to disclose affiliate links on a review site?

Yes, clearly and near the link, on every page that carries one. A general statement in the footer does not satisfy the endorsement guides.

Can I show only the positive reviews on my own site?

No. Suppressing negative reviews while showing positive ones is prohibited under the consumer reviews rule. Moderate for abuse and off-topic content, not for rating.

Can I ask customers for reviews?

Yes, as long as the request does not condition an incentive on the review being positive, and any incentive given is disclosed with the review.

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